Task
“Ukraina” television channel was about to launch a new program “Golovna Tema” (Main Topic) in 2017. This show focuses on sociopolitical issues. The host Elena Kot invites experts and opinion leaders to find the roots and valuable insights concerning the topic of the program. Based on the logo developed by the channel and thematic scope of the show we had to create opening sequence, promo video, video design for breaks, studio screens and all the graphic assets to be used in production of the show.
Solution
There are always different points of view to the same topic but only at one certain angle you can see the holistic picture. In order to portray this metaphor, we decided to take apart the logo of the show, built pieces of it on set and shot a video with the host. TV presenter as though enters the space with blurred elements and while she is walking through, the complete picture of what the “main theme” begin to fall into place in the minds of audience.
Result
The show “Golovna Tema” continues to be aired successfully every Sunday. It is worthnoting that program demonstrated unprecedented results and became the best on Ukrainiantelevision as of the beginning of 2018. Moreover, “Ukraina” is the highest rated TV channel in our country and leads among three audiences of MB research of the top channels of the year, according to the results of 2017.
